# Marketing Planning & Scheduling

# AIDA - All Content Should have Structure and Objectives

[![image-1698679277708.png](https://manual.maticmedia.co.uk/uploads/images/gallery/2023-10/scaled-1680-/image-1698679277708.png)](https://manual.maticmedia.co.uk/uploads/images/gallery/2023-10/image-1698679277708.png)

All advertising should have the following aspects:

Awareness - Brand/Logo

Interest - Product/Service

Desire - Want these? Want the best price? Want the fastest Quality? Want a better price?

Action - Call me, Click Here, Watch this video.