# Artwork Basics

### Scale

### Bleed

#### Trim Bleed

#### Finish Bleed

### Dots Per Inch

Dots Per Inch is the measure of how many dots there are per inch of printed material. The higher the number of dots the higher the quality of print. **It is used to express either the quality a print is printed at or an Image's Resolution.**

A good way of visualising this is the diagram below.

[![image-1652864941162.png](https://manual.maticmedia.co.uk/uploads/images/gallery/2022-05/scaled-1680-/image-1652864941162.png)](https://manual.maticmedia.co.uk/uploads/images/gallery/2022-05/image-1652864941162.png)

### Minimum Recommend Artwork Dpi

<table border="1" id="bkmrk-work-type-minimum-dp" style="border-collapse: collapse; width: 100%;"><tbody><tr><td style="width: 49.9383%;">**Work Type**</td><td style="width: 49.9383%;">**Minimum DPI**</td></tr><tr><td style="width: 49.9383%;">**Business Cards &amp; Leaflets**</td><td style="width: 49.9383%;">300dpi</td></tr><tr><td style="width: 49.9383%;">**A0 Poster and Bigger**</td><td style="width: 49.9383%;">100dpi</td></tr></tbody></table>

<p class="callout warning">Though we can print at lower resolutions depending on the [viewing distance](#bkmrk-viewing-distance-vs-) we always recommend a minimum DPI of 100</p>

### Dpi at Scale

<table class="standard_table" id="bkmrk-scale-multiply-dpi-%2F" style="width: 63.0864%; height: 150px;"><tbody><tr class="row_head" style="height: 32.5625px;"><td style="width: 25.7798%; height: 32.5625px;">**Scale**</td><td style="width: 37.1116%; height: 32.5625px;">**Multiply DPI / Scale By**</td><td style="width: 37.1116%;">**Example**</td></tr><tr style="height: 29.7917px;"><td style="width: 25.7798%; height: 29.7917px;">25%</td><td style="width: 37.1116%; height: 29.7917px;">4</td><td style="width: 37.1116%;">  
</td></tr><tr style="height: 29.7917px;"><td style="width: 25.7798%; height: 29.7917px;">33%</td><td style="width: 37.1116%; height: 29.7917px;">3</td><td style="width: 37.1116%;">  
</td></tr><tr><td style="width: 25.7798%;">10%</td><td style="width: 37.1116%;">10</td><td style="width: 37.1116%;">  
</td></tr><tr><td style="width: 25.7798%;">1%</td><td style="width: 37.1116%;">100</td><td style="width: 37.1116%;">  
</td></tr></tbody></table>

### Viewing Distance vs DPI

<table class="standard_table" id="bkmrk-viewing-distance-min" style="width: 37.9012%;"><tbody><tr class="row_head"><td style="width: 52.6316%;">**Viewing Distance**</td><td style="width: 47.3684%;">**Min Resolution**</td></tr><tr><td style="width: 52.6316%;">0.6m / 2ft</td><td style="width: 47.3684%;">300 dpi</td></tr><tr><td style="width: 52.6316%;">1m / 3.3ft</td><td style="width: 47.3684%;">180 dpi</td></tr><tr><td style="width: 52.6316%;">1.5m / 5ft</td><td style="width: 47.3684%;">120 dpi</td></tr><tr><td style="width: 52.6316%;">2m / 6.5ft</td><td style="width: 47.3684%;">90 dpi</td></tr><tr><td style="width: 52.6316%;">3m / 10ft</td><td style="width: 47.3684%;">60 dpi</td></tr><tr><td style="width: 52.6316%;">5m / 16ft</td><td style="width: 47.3684%;">35 dpi</td></tr><tr><td style="width: 52.6316%;">10m / 33ft</td><td style="width: 47.3684%;">18 dpi</td></tr><tr><td style="width: 52.6316%;">15m / 50ft</td><td style="width: 47.3684%;">12 dpi</td></tr><tr><td style="width: 52.6316%;">50m / 160ft</td><td style="width: 47.3684%;">4 dpi</td></tr><tr><td style="width: 52.6316%;">60m / 200ft</td><td style="width: 47.3684%;">3 dpi</td></tr><tr><td style="width: 52.6316%;">200m / 650ft</td><td style="width: 47.3684%;">1 dpi</td></tr></tbody></table>

### Low Resolution vs High Resolution

Low resolution is another way of saying low DPI or poor quality. High Resolution is another way of saying high DPI or high quality.

The images below show a high DPI (High Resolution) vs a low DPI (Low Resolution) image.

<p class="callout danger">While you can convert a low resolution image to a high resolution image, **You cannot convert a Low Resolution image to a High Resolution.** There is an alternative called **upscaling**, which you can read about below.</p>

[![image-1652865127494.png](https://manual.maticmedia.co.uk/uploads/images/gallery/2022-05/scaled-1680-/image-1652865127494.png)](https://manual.maticmedia.co.uk/uploads/images/gallery/2022-05/image-1652865127494.png)

### Upscaling Images

Upscaling is the process of converting an image from Low Resolution to High Resolution. Basic upscaling is the simplest way of stretching a lower resolution image onto a larger display. Pixels from the lower resolution image are copied and repeated to fill out all the pixels of the higher resolution display.

More advance processes include Dithering (blurring the dots as you enlarge so you don't get a block effect) or AI (using computer prediction based on the surrounding dots to predict what the image should look like at a larger size).